Jaiden Houston is the visionary behind Jay Restorations, a business born out of his deep love for sneakers and streetwear culture. Starting as a side hustle during the pandemic at just 16 years old, Jaiden turned a $200 investment into a thriving sneaker restoration company that has served hundreds clients across New York City.

With a commitment to excellence, Jaiden brings attention to detail and a passion for preserving the stories behind every pair of sneakers. His goal is simple: to give sneaker lovers the best restoration experience possible, one pair at a time.

When Jaiden isn’t working on the next innovation for Jay Restorations, he’s dedicated to growing the business into a leading name in sneaker care and automation.